{"product_id":"the-unconventionals","title":"THE UNCONVENTIONALS","description":"\u003cp\u003e\u003cstrong style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003eWhat do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.\u003c\/strong\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003e\u003c\/span\u003e\u003cbr style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003e\u003cbr style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003eWe've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change.\u003c\/span\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px; font-style: italic;\"\u003eThe Unconventionals\u003c\/span\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003e \u003c\/span\u003e\u003cspan style=\"color: #545454; font-family: 'Open Sans'; font-size: 12px;\"\u003echronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!\u003c\/span\u003e\u003c\/p\u003e","brand":"BAKER \u0026 TAYLOR INC.","offers":[{"title":"Default Title","offer_id":44459478483081,"sku":"9781492680239","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0376\/3057\/4729\/files\/b83e9139a2dc65af240277c35a0ea605cc8c39d4.jpg?v=1756987964","url":"https:\/\/thebookmarkpr.com\/products\/the-unconventionals","provider":"The Bookmark Books \u0026 Gifts","version":"1.0","type":"link"}