{"product_id":"the-business-book","title":"The Business Book","description":"\u003cp\u003e\u003cstrong\u003ePaperback | 360 Pages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"descriptionPanel___wCiv7\"\u003e\n\u003cdiv class=\"panelContent___B_vGb\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eHow can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExplaining the key ideas in the field of business in a clear and simple way,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eanswers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a plain-speaking visual guide to the most important concepts within the field – from chaos theory and critical path analysis to market mapping and the MABA matrix. It demystifies complicated theories and explains the ideas of seminal business thinkers, from Bruce Tuckman's \"five stages\" for team organization to Michael Porter's \"five forces\".\u003cbr\u003e\u003cbr\u003eFully revised and updated with eight brand-new pages of content,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis an inspiring and comprehensive introduction to a fascinating subject.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PENGUIN RANDOM HOUSE","offers":[{"title":"Default Title","offer_id":45409770242185,"sku":"9780593966839","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0376\/3057\/4729\/files\/9780593966839_6f16c.jpg?v=1776808292","url":"https:\/\/thebookmarkpr.com\/products\/the-business-book","provider":"The Bookmark Books \u0026 Gifts","version":"1.0","type":"link"}