{"product_id":"simply-put","title":"Simply Put: Why Clear Messages Win--And How to Design Them","description":"\u003cb\u003eStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSimply Put\u003c\/i\u003e is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. \u003cp\u003e\u003c\/p\u003eSo why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. \u003cp\u003e\u003c\/p\u003eFrom \"Yes We Can\" to \"Just Do It\", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":44458563666057,"sku":"9781523004683","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0376\/3057\/4729\/files\/9781523004683_49276.jpg?v=1757071832","url":"https:\/\/thebookmarkpr.com\/products\/simply-put","provider":"The Bookmark Books \u0026 Gifts","version":"1.0","type":"link"}