{"product_id":"norwegian-method","title":"Norwegian Method:  The Culture, Science, and Humans Behind the Groundbreaking Approach to Elite Endurance Performance","description":"\u003cdiv\u003e232\u003cspan\u003e P\u003c\/span\u003eages I \u003cspan\u003ePaperback\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eFind out how a sparsely-populated country came to dominate the world of endurance sports and get a blueprint for high performance. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eNorway has long stacked the field with champions in sports like Nordic skiing and sailing, but a new generation of athletes has arrived on the endurance scene, smashing records and grabbing medals in running, cycling, and triathlon.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSports journalist Brad Culp unpacks the rise of the Norwegian method and its meticulous scientific protocols, which upend long-held beliefs about training and performance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith its rugged terrain and harsh weather, Norway has a way of hardening competitors for any test. Culp explores the how the Scandinavian culture imbues a unique biopsychosocial approach to performance. He also introduces the athletes, coaches, and scientists who are shaking up the world of endurance sports. Their secret? Plenty of volume at low intensity, punctuated with hard-fought double-threshold workouts, which seems to turn workhorses into winners—they know when to hold back and when to go all-out.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Norwegian Method\u003c\/i\u003e\u003cspan\u003e is a real-life story of how discipline and determination can be employed to overcome seemingly impossible odds and achieve breakthrough performances. Culp gives endurance athletes a blueprint of how to adapt their training to look more like that of Norway’s Jakob Ingebrigtsen and Kristian Blummenfelt.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"SIMON \u0026 SCHUSTER","offers":[{"title":"Default Title","offer_id":45207192240265,"sku":"9798989256969","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0376\/3057\/4729\/files\/9798989256969_f2a71.jpg?v=1771350036","url":"https:\/\/thebookmarkpr.com\/products\/norwegian-method","provider":"The Bookmark Books \u0026 Gifts","version":"1.0","type":"link"}