Everything Is F*cked : A Book About Hope
Mark Manson

Everything Is F*cked : A Book About Hope

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288 pages | Paperback


---MASSIVE BESTSELLING AUTHOR: The Subtle Art of Not Giving a F*ck has been a New York Times bestseller every week bar two since it went on sale in Sept 2016, for many weeks in the #1 position. The hardcover has sold over one million copies in the US alone; the digital audio has gone nearly one-to-one with the hardcover; and overseas sales (notably in Canada, Australia, and even the Netherlands) have boosted the running total to well over 3 million copies in all formats.

---PERFECT FOLLOW-UP FROM A CATEGORY SUPERSTAR: This book combines Manson's irreverent and recognizable voice with a more rigorous investigation into the numerous and varied ways in which we sabotage ourselves on a daily basis, from the little to big things in our lives. This is a bit more grown-up and fleshed out, and tackles many of the most recurrent questions Manson hears from readers.

---AUTHOR PLATFORM/LOYAL FANS: 320k email subscribers, with a 40% open rate (industry standards vary between 10-20%) and hundreds of reader emails per day, with over 2 million visitors to his website per month and a total reach of more than half a million social media followers. Manson is now a superstar in the (anti) self-help space. His fans are super loyal and will buy anything he writes about or does.

---OPPORTUNITIES TO BUILD THE BRAND EVEN FURTHER: We expect major publicity for him for the first time; he is willing to do sold-out appearances across the country, too; his agent will coordinate and support such efforts.

---INFLUENCER SUPPORT: Chris Hemsworth shared a Facebook and Instagram post about SUBTLE ART which received over 575k likes. Tim Ferriss posted "The Subtle Art of Not Giving a F*ck" on social media which has a combined following of 2.7 million. Even Steven Tyler of Aerosmith held up the book as he was getting on a plane.

---INTERNATIONAL HIT: SUBTLE ART is a major bestseller in the UK, Canada, the Netherlands, India, Australia, and is published in 52 foreign territories, everywhere from Albania to Vietnam.


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